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How do you prepare for a financing round?

Funding coaching for all growth-oriented businesses and business idea teams in the Jyväskylä area!
Funding Coaching

Gain more understanding about funding options and how we enhance your investment readiness

A growth-oriented business idea typically needs external funding in its early stages to support rapid growth. To facilitate the process of seeking funding, we offer free Finance Coaching. In the coaching, you will learn about:

  • What investors are seeking?
  • What are the criteria for public grants?
  • How startups pitch for investors?
  • What the Business Angels are asking?
  • What type of documents you need to close a funding round?


The coaching is provided as a four-session whole, i.e., in four modules, always before the Financing Panel. The coaching is intended for all growth-oriented businesses and business idea teams in need of more information in the Jyväskylä area.



What is the programme about?

A growth-oriented business idea almost always needs external financing in the initial stage.

Financers assess aspects such as:

  • the company’s business idea
  • the business plan and the team’s competence
  • the financial calculations and the need for financing.

In turn, the company must:

  • understand different financing options and the goals of different investors
  • be able to present a good and comprehensive investment pitch
  • be prepared to answer investors’ typical questions
  • maintain the company’s financing eligibility.
Setting sights on the Financing Panel!

After our funding coaching, you will have a better understanding of the implementation of a financing round and an opportunity to apply for the Financing Panel.

At the Startup Factory, we use the Financing Panel event as a tool for networking growth companies with financers and improving companies’ financing eligibility.

The Financing Panel is an opportunity for growth-oriented companies and business idea teams in need of financing to test their own financing eligibility. At the same time, the team receives valuable feedback and development suggestions regarding their business idea. In other words, the event is an excellent place for creating contacts with financers and investors. The Financing Panel is not an entertainment event in the style of Dragons’ Den, nor are investment decisions made there.

The Financing Panel is owned and operated by Venture Development Finland. The Start-Up Factory is a proud organizing partner in the event.

Funding coaching modules:

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Coaching session 1Funding coaching kick off: What is the programme about?

How to prepare for a financing round? Financing Panel pitch structure; what aspects are brought up in the presentation? 20/80 questions

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Coaching session 2Financing options

What financing options are there? Financing plan and financing options. We will go through 40/80 questions regarding financing.

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Coaching session 3What are venture capitalists seeking

At what stage will a business angel / capital investor become involved? What are venture capitalists seeking? 60/80 questions

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Coaching session 4Preparing for the due diligence stage

How to prepare for the due diligence stage? How to develop the company’s financing eligibility? 80/80 questions

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Ready to pitch?Financing Panel

The Financing Panel provides an opportunity for growth-oriented companies seeking financing to test their own financing eligibility.

By participating in the Funding coaching:


The key personnel of companies receive an understanding of the big picture related to implementing a financing round.


The participants will receive a concrete process for preparing for the Financing Panel.


Clients of the Startup Factory can complement their Financing Panel preparation coaching with their own coach.


The companies selected for the Financing Panel will receive assessments of the feasibility of their financing plan, the quality of their pitch and their business idea.

This coaching does not provide:

financing or investment decisions
contact lists with investors or financers
participation help for negotiations from Startup Factory coaches.

Next coachings

Check out the upcoming coaching dates and sign up below!

Location: The Startup Factory / remotely on Teams

Would you like to hear more about the Funding Coaching?