We coach | your dreams | into reality!

Our entrepreneur-led team will make your journey as smooth as possible

Our strength is our entrepreneur-led team. The ‘Factory crew’ is filled with entrepreneurs and experienced business professionals who have real personal expertise in and experience of entrepreneurship, international startup business and strong stakeholder operations.

The Factory gang consists of ten people, some of whom work both at the Startup Factory and in the business field outside it. Thanks to this, we are able to provide you with experienced coaches of the business field who are also familiar with the everyday challenges entrepreneurs and businesses face.

A coaching team of 13 teachers supports the core team, and together we will find answers to the challenges of new and starting entrepreneurs.

We will work together to give you the chance to focus on the essentials.

Marko Sorri

Core competence

Business development, funding, boardroom skills, management consulting.

Superpower

Understanding and working with people from diverse cultural backgrounds.

Marko’s experience from international arenas covers both business and sport. The strengths of this business coach, who lived in the Middle East before moving to Korpilahti, include deep know-how in financing, international business and growth. Marko is a convincing expert who knows how to make the most out of his extensive network. In his spare time, Marko can be found on the golf course or cross-country skiing track.

Marko Sorri

business coach, COO, deputy captain

#business #internationality #funding

040 585 5238

Heidi Länsisalmi

Core competence

Throughout my career, I have worked in development and expert tasks in the field of small and medium-sized enterprises. I have strong social skills and wide professional networks that are my most important capital.

Superpower

I confuse people with my smile and sincerity.

Heidi is the life and soul of our team and an inspirer with wide-reaching networks. Heidi has a strong experience in SMEs and expert communities from both public and private organisations. This economics graduate specialises in building work cultures, which in her opinion provide the key strategic competitive edge to companies. Heidi is a business developer with a natural commercial and comprehensive approach, who has been rewarded in Jyväskylä for her community spirit.

 

Heidi Länsisalmi

community manager

#people #companyculture #networks

050  362 1383

Roope Pietilä

Core competence

Business development and ball games. On the business side, comprehensive company development, strategy work and growth plans in particular.

Superpower

I have no superpowers as such, but my strength probably lies in comprehensive management. First and foremost, I am a business architect helping entrepreneurs scope a vision for the future and drawing up a plan to realise it.

Roope coaches with a firm grip and strong professional substance. Roope’s wide field of expertise includes strategic, sales, economy and business competence. With nearly 20 years of working as a serial entrepreneur, Roope has a strong practical startup experience, which makes him the perfect coach for fresh growth companies. Currently, Roope also works as a property investor.

Roope Pietilä

Business coach

#business #strategy #growth

044 301 4177

Henna Kautto

Core competence

Strategic business development, team and process management, entrepreneurial work approach, performance and well-being management and digital coaching.

Superpower

Versatility and energy. Henna is a solution-oriented woman of action. She has an exceptional talent for mediating and understanding others thanks to her strong sense of empathy.

Henna has 25 years of experience in coaching, guidance and teaching, and she has also worked as an entrepreneur for several years. Due to her background, Henna is strong in team leadership, entrepreneurial leadership and approach as well as performance optimisation. When ideas start flying, Henna is the first to grab a pen, because she is strong in visualising the strategy into understandable processes. Henna is a performance optimisation professional helping clients achieve success through occupational well-being management. Henna is an empathetic listener with the tried and tested tools for motivating leaders and creating successful teams.

Henna Kautto

business coach

#business #performance #digitality

050 572 1121

Katriina Lahtinen

Core competence

Creativity, project management, work group cross-pollination.

Superpower

Restraint to wholly understand the situation before rushing to a particular direction. This requires problem solving ability and faith in finding the solution in the moment itself.

Katriina is a strong service design and product development expert with over 15 years of experience. Katriina is a developer personality who uses her versatile skills to create a functioning whole out of diverse parts. Katriina was involved in exporting Lappset’s radical product innovation from Lapland to the world and in charge of Polar product exports to the Chinese market.

Katriina Lahtinen

service designer & service design coach

#demola #servicedesign #customervalue #challenges #future

040 529 5783

Mika Fisk

Core competence

Sales, strategic development, communication.

Superpower

In coaching situations, I approach other people in a humble and interested manner. Everyone deserves to be heard.

Mika is a people-oriented and inspiring coach with customer service and coaching experience to share. Mika is an expert in sales and business development. Mika is our team’s developer who knows how to split large projects into parts and concrete steps. Mika has a strong will to help companies and people grow and find their potential.

Mika Fisk

business coach

#strategy #sales #communications

040 705 9517

Oona Tynkkynen

Core competence

Writing, visual design, personal brands, finalising.

Superpower

Ability to work with a variety of people. I am sensitive, empathetic and know how to listen. Maybe my secret is being super lovely.

A woman of action, Oona is inspired by visuality, stories, personal brands and an entrepreneurial attitude. Oona is an efficient and committed implementer who completes what has been agreed. Oona is at her best in communication tasks and jobs that require a meticulous approach. Oona is a reliable team player who creates balance and discovers new angles.

Oona Tynkkynen

communications coordinator

#communication #events #socialmedia

0400 249 616

Vesa Lehtinen

Core competence

Finance, funding, business development, boardroom skills, management consulting. Growth plans and investing.

Superpower

Fast on the track, but a true diesel engine in business – an uncompromising, persistent and rigorous optimist. Known to push through sticky situations.

Vesa in an experienced and practical angel investor and boardroom professional. Vesa has experience in the development, marketing and management of fast-growing companies that aim for the international markets. He has over 25 years of experience in serial entrepreneurship and business. Vesa has extensive networks and a knack for spotting business opportunities in a market. Focus is on the big picture, and the network provides help with many practical problems. At his spare time, Vesa can be found at car races, the padel court or his summerhouse in Turkey.

Vesa Lehtinen

business coach

#growth #profitability #funding

0400 541 680

Paula Koivupalo

Core competence

Determined organisation, strategic marketing and communication, cooperation coordination.

Superpower

Ability to quickly see the big picture, an organiser with a strong engine.

Paula is in charge of how the Startup Factory is seen and heard! Development-oriented and rich in ideas, Paula moves things forward, utilises her networks and knows how to coordinate large projects. Paula is sharp and empathetic in understanding the varied perspectives of different operators and she coordinates and develops operations while taking the interests of the network into account in a constructive manner. Paula is an extremely efficient and productive operator who works with great heart and professionalism.

Paula Koivupalo

marketing manager

#marketing #cooperation

040 759 9224

Kati Rauhaniemi

Core competence

Strategic planning, business development and management, brand building. Ability to think big and provide work communities with feasible visions.
Entrepreneurial and business experience.

Superpower

Instinct. Versatility. Creative thinking. Ability to negotiate on challenging matters while understanding the other party and the big picture.

Kati is a business designer helping people discover their strengths, business goals and the means to achieve them. Her wide-ranging expertise covers strategy, marketing and service concepts as well as business competence. Kati is the strong but gentle leader of the Startup Factory. Kati is a nationally and regionally rewarded entrepreneur skilled in international branding. Solution-oriented and stimulating, in her free time Kati works in company boards and enjoys reading books at the summer cottage.

Kati Rauhaniemi

CEO captain, business coach

#leadership #business #brands #serviceconcepts

040 566 7070

Coaching team of the educational institutes

Juha Sipilä

Juha Sipilä

Core competence

Calculation, systematic approach and understanding that a new entrepreneur cannot know everything.

Superpower

Family, off-road and 2CV.

Juha Sipilä has over 25 years of extensive experience in business. Juha’s specialities are comprehensive management, a systematic approach and an understanding that new entrepreneurs cannot know everything – nor do they need to. Juha’s superpowers include his family and hobbies. Juha’s motto is “the difficult we do immediately and the impossible takes a little longer.”

 

Juha Sipilä

lecturer, the School of Technology/Logistics JAMK

Henna-Liisa “Hennis” Maljonen

Core competence:

Marketing, internationality, digitality

Superpower:

Positivity

 

Henna-Liisa Maljonen is a marketing communication professional with over ten years of experience in sparring and evaluation. She has a versatile perspective into entrepreneurship and is no stranger to IT. Hennis is open-minded about trying out new things and this has often led her to the international arenas. The ability to see things finished pushes her forward. Hennis bases her work on her superpower of positivity combined with the motto “a rolling stone gathers no moss.” She believes in life-long learning and that it is always worth it to try and experiment. If Plan B does not work, there are plenty of letters left in the alphabet. Sometimes even mossy stones may roll when this woman takes off.

Henna-Liisa “Hennis” Maljonen

teacher, GRADIA Jyväskylä Educational Consortium, business economy

Mari Hakkarainen

Core competence: Marketing themes and co-operative entrepreneurship.

Mari Hakkarainen feels that we should all think like an entrepreneur: take responsibility for ourselves and others, be as effective and productive as possible while being courageous and trying out new things. The bioeconomy, co-operative entrepreneurship, business initiation and experiments get Mari excited. Mari loves to come up with the small or great steps forward together with the owner of the business idea. Mari’s coaching philosophy is “together we find the way or create it.”

Mari Hakkarainen

lecturer, Institute of Bioeconomy JAMK

Pasi Teräväinen

Core competence:

First-year financial planning and realistic cashflow calculation in relation to the amount and investment of sales and marketing.

Superpower: Passion for development and operational improvement.

Pasi Teräväinen has over 20 years of business idea evaluation and development and 1,000 business ideas behind him. Pasi’s coaching strength is keeping the business dreams alive after the initial excitement has gone with a touch of realism and solid financial knowledge, not forgetting how to meet people and genuinely care for them. Pasi’s motto is “show, do not state.”

Pasi Teräväinen

business developer, the School of Health and Social Studies JAMK

Riku Ojanperä

Strength:

Business idea evaluation and development, franchising and chain business, business transfers.

Superpower:

(Cynical) humour.

Riku Ojanperä is an experienced evaluator and developer of business ideas. All in all, Riku has been involved in evaluating and developing 1,500 business ideas and he has gained versatile experience and skill in different business sectors, both as a JAMK lecturer and a business advisor in the Finnish Enterprise Agency. Riku’s specialist knowledge also covers franchising, chain businesses and business transfers. Riku’s superpower is (cynical) humour.

Riku Ojanperä

lecturer (leadership and management), entrepreneurship coordinator, pre-incubation and incubator coach JAMK

Essi Silvennoinen

Core competence:
Developing profitable ideas and finding the right markets. Many people have told me that I am able to make others see opportunities and be reinspired to continue working.

Superpower:
Breaking large projects down into smaller tasks and producing energy for the work.

Essi believes in positive pedagogy and a growth-oriented attitude. By identifying our strengths, we can find the ways and means to improve business and professional growth as an entrepreneur. Before becoming a team coach, Essi worked in marketing and product development. Currently, she coaches companies and teams in improving their business and guides teachers in the theme of entrepreneurship.

Essi Silvennoinen

team coach, JAMK Team Academy

Reija Häkkinen

Core competence:

Building opportunities.

Superpower:

Perceiving the whole.

Reija helps her clients find their place in the world. Reija has studied baking and hospitality and has a master’s degree in economics. Currently, Reija is completing her doctoral thesis on internal entrepreneurship and organisational renewal in the Jyväskylä University School of Business and Economics.

Reija Häkkinen

working life expert, University of Jyväskylä

Teemu Laitinen

Core competence

ICT, e-commerce and digital business.

Superpower

Sport.

Teemu Laitinen has strong experience and competence in entrepreneurship, especially in ICT. Teemu has taught business administration at JAMK and Laurea for 13 years, worked as an entrepreneur for 10 years and founded four ICT companies in that time.

Teemu Laitinen

business economy teacher JAMK, entrepreneur (Almerin Oy)

Matti Mieskolainen

Lecturer, JAMK, IT & Technology units

Core competence:

Innovative approach and broad experience in innovation processes.

Superpower:

An innovative, energetic and experienced “hunter.”

 

Matti has decades of experience working with global companies, meaning that he has extensive international and multidisciplinary networks, especially with Asian ICT companies and European contractors.

Matti’s strength is using his personality for continuous and natural networking. Matti’s specialities in business coaching include his experience in innovation processes and knowledge of the quality systems used in global companies. Matti has an innovative approach and his motto is “we do what we want – others do what they can.”

Matti Mieskolainen

lecturer, JAMK

Mikko Keskinen

Core competence: 

New technologies and how to make use of them.

Superpower: 

Faith in people being able to create new things.

Mikko is a seasoned and experienced coach with a diverse education. Mikko’s interest in engineering and business has led him to degrees in logistics and automotive and transport engineering, as well as a master’s degree in economics. Mikko has even found time to specialise in international logistics at Växjö University.

At JAMK, Mikko has been involved in innovation activities and sparred with students and teams already since 1999!  Mikko’s motto is: “Together we can do anything, and the impossible gets done at an hourly rate!”

Mikko Keskinen

lecturer of logistics, senior teacher of the Future Factory team, entrepreneurship coordinator, JAMK

marjoriitta_kauppinen_gradia

Marjoriitta Kauppinen

Core competence: 

I am open-minded and move forward without inhibitions. My work takes place “from one person to another.”

Superpower: 

Entrepreneur-based and customer-oriented approach in all that I do and endeavour.

Marjoriitta is an open-minded business coach with degrees in hairdressing, business economics and pedagogy. She is currently working on her master’s degree in IT and educational technology. Marjoriitta believes that she can use her versatile expertise and experience to offer others an interesting business coaching experience. Marjoriitta feels that working life is calling out for multi-skilled people, and she hopes to motivate others into lifelong learning and self-development. Marjoriitta’s motto is “one-way ticket is enough!”

Marjoriitta Kauppinen

business lecturer, GRADIA Jyväskylä Educational Consortium

Suvi Salminen

Core competence: 

Talent for listening, being present and walking alongside others

Superpower: 

Positivity

Suvi is strong in creating a passion for entrepreneurship. Suvi knows how to help students identify their strengths and find their dreams. Her background is in occupational therapy and she has worked both as an employee and as an entrepreneur. Through these experiences, Suvi has gained her internal and external entrepreneurial skills, sometimes learning things the hard way. At JAMK, Suvi promotes the working life skills and entrepreneurial capabilities among students, and her motto is “Life isn’t about finding yourself. Life is about creating yourself.” (George Bernard Shaw)

Suvi Salminen

lecturer and entrepreneurship coordinator, the School of Health and Social Studies JAMK

Mari Suoranta

Mari Suoranta

research professor, University of Jyväskylä